INSTITUTE, W.Va. – West Virginia State University Athletics announced today the continuation of its partnership with Influxer, a leading provider of Name, Image, and Likeness -- NIL -- merchandise solutions licensed with more than 500 universities nationwide.

Through this partnership, Yellow Jacket student-athletes will continue to have access to customized merchandise opportunities, allowing them to generate revenue from their NIL while learning essential skills in marketing, branding, and business.

"Influxer is the industry standard in the NIL merchandise market, and we are thrilled to continue this partnership," said WVSU Athletic Director David Hicks. "We maintain a commitment to provide our student-athletes with the opportunity to generate revenue from their Name, Image, and Likeness, and to teach them valuable marketing and business skills along the way. Our partnership with Influxer is a significant part of our overall mission for Yellow Jacket Athletics."

Keith Miller, Vice President at Influxer, praised WVSU's approach to NIL, citing the administration's focus on long-term growth for its student-athletes.

"The NIL landscape is constantly evolving and working with David Hicks, Sean McAndrews and the administration has been an amazing opportunity to see the vision they have for West Virginia State providing great options through Influxer for their student-athletes," Miller said. "They see this as not simply a transactional opportunity, but as an opportunity to develop long term skills for life."

WVSU first partnered with Influxer as part of its comprehensive NIL strategy designed to ensure student-athletes across all sports have the resources and platforms they need to succeed both on and off the field. The extended agreement further solidifies WVSU's commitment to positioning its student-athletes at the forefront of NIL opportunities in the Mountain East Conference and beyond.

For more information on Influxer, visit www.influxer.com. To purchase WVSU merchandise visit https://wvsu.fans/nil-merch.

About WVSU
West Virginia State University is a founding member of the Mountain East Conference. Follow WVSU Athletics on Facebook (@wvsuathletics), Instagram (@wvsuathletics), and X (@wvsu_gojackets).